Snapchat Geofilters

One of my first attempts at diving into media and graphic design was through creating snapchat geofilters. Being the social media perfectionist that I am, I had always wished my hometowns geofilters had more creative variety. I took it upon myself to learn how to create the files that Snapchat approves to go “Live” on every user's phone in that area.

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As of today, I have a total of five live filters across three cities that have acquired 900,000 uses and 31.3 MILLION views. To put that into perspective, the first picture with the blue text is active in Flower Mound, Texas which is a city with a population of around 80,000 people, and that filter alone accounts for 350,000 of the uses and 10.5 million views. That is as if each person in the entire town were to view my art 131 times.