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ToreaDor Media

Comprehensive Campaign

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Through the Texas Tech University advertising campaigns course we developed a comprehensive campaign for Toreador Media, Texas Tech's first and only news agency. 

The campaign is centered around The Daily Toreador's 100th anniversary as the only newspaper on Texas Tech's campus. A group of 5 students planned and executed the entire campaign, including research, media, creative connecting, and the final book and client presentation. 

The primary goal of the campaign was to connect alumni and students associated with the news agency and build brand recognition. Using the centennial anniversary as the center of all events and promotions looking to build recognition among student body.

The campaign book pdf is linked below to view the entire campaign!

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